多文化主義與傳播研究
Multiculturalism and Communication Research

張錦華

本文首先解釋多文化主義的內涵，說明其在批判理論的發展脈胳中，是從批判到抗爭，再從抗爭到建構的第三度轉折，其主旨是強調如何維護弱勢族群的認同尊嚴，肯認其差異的文化特質，建構一個更具反省力，並尊重差異的自由民主社會。

本文並從多文化主義的觀點檢討大眾傳播的基本目標、功\能、政策研究等，說明傳統的傳播理念較忽略對於弱勢族群的保障，一般大眾傳播往往流為維護主流族群的工具，媒體的所有權、聘僱機會、與文化再現等等均不利於弱勢族群；媒體的監督、教育、與文化、娛樂等功\能也都成為強化主流族群價值觀與優勢地位的作法。因此，本文建議發展多文化主義的傳播目標與政策研究，修訂相關法規，保障弱勢族群之媒體所有權、聘僱機會、與免於刻板型像的媒體再現。同時，推動多文化意識的一般教育與媒體教育更是促進族群之間真正的尊重與和諧相處的長遠基礎。

This paper illustrates the notion of multiculturalism, and points out that the multiculturalist perspective demonstrates a third turn toward a positive construction of democracy in the development of critical communication studies.

From the multicultural perspective, this paper tries to revision the functions, goals, and directions of policy studies of mass communications. The established mass communication apparatuses have been criticized as reproducing stereotypes and ignoring the needs of minorities. The paper argues that the mass media have served the needs of monitoring, education, interpretation, and pleasure of the dominant groups of the society rather than the minority groups. Therefore it is claimed that we need to set up multicultural policies and redefine the role of mass communication.

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多文化主義與傳播研究.pdf