2009年年會論文 -傳播與敘事─以「生命故事」為核心的理論重構提案
篇名
傳播與敘事─以「生命故事」為核心的理論重構提案
Communication and narrative:Integrating two research traditions with life stories
作者
臧國仁、蔡琰
Kuo-Jen Tsang、Yean Tsai
中文摘要
本文旨在延續過去研究興趣進而討論「傳播」與「敘事」之構連可能,並以敘事領域新起之「生命故事」(life stories)為核心概念,嘗試發展可供傳播領域「往敘事轉向」(the narrative turn)之基礎,藉此或能建立「傳播敘事學」(或「敘事傳播學」,名稱未定)之初步理論意涵。
本文首先介紹與「生命故事」有關之相關敘事研究取向,包含「敘事心理學」、「敘事老人學」、「生命故事訪談」等,以期說明其等如何可能與「傳播敘事學」(或「敘事傳播學」)結合。例如,敘事心理學較為著重「思維」與「敘述」之關連,牽涉了「生命故事」的本質,屬「本體論」關心之問題。「敘事老人學」強調「老人之經驗如何透過故事文本講述」,似屬「認識論」範疇。至於「生命故事訪談」常與「如何取得生命故事」有關,當係「方法論」之討論對象。
本文次則以「組織【溝通】敘事」、「品牌【行銷】敘事」、「媒介(老人部落格)敘事」為例說明這些次領域未來如何可能成為「傳播敘事學」(或「敘事傳播學」)之核心發展方向。舉例來說,「組織【溝通】敘事」所述內容常與任何組織之內在生命故事有關,「品牌【行銷】敘事」則常涉及組織對外述說之生命故事有關。至於「媒介(老人部落格)敘事」,係與新媒介(如部落格)之生命故事相關,代表了傳播領域未來可能發展之書寫形式。
英文摘要
In the last several years or so, we have continuously concentrated our research interests on topics of “aging” and “narrative,” and obtained useful academic experiences. In this paper we decided to go one-step further by studying the theme of “life story” and consider it our first attempt to integrate communication and narrative, the two research traditions which had rarely been connected by any previous effort.
In the following pages, therefore, we introduced three research areas that have primarily explored the meanings of “life stories” in the past decades, including narrative psychology, narrative gerontology, and life story interviews. We believe, based on the literatures that we introduced in this paper, these three areas would all contribute to our attempt of integrating communication and narrative as a new field.
To achieve the abovementioned research goals, we briefly brought up three sub-fields that might be applied in the future, such as narrative organizing, narrative marketing, and narrative writing in new media. It is hoped that, after our in-depth studies of these three sub-fields, it would be possible to propose a theory of “narrative communication” with the concept of life stories being the core ideas.
中文關鍵詞
敘事,傳播,生命故事,敘事傳播學
英文關鍵詞
narrative,communication,life stories,narrative communication
發表日期
2009.07.06
授權狀況
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