中文摘要
手機幾乎成為大眾的生活必需品，而手機電視乃是發揮手機媒體本身的優勢，將手機的定位從單純的通話提升為數位多媒體平台。此外，手機電視本身又具有高時效性、高度互動、受眾廣泛、節目內容多元以及多媒體整合等特性，因而逐漸受到大眾青睞。中國大陸於2003年伊始發展手機電視後，便以省（市）為單位，配合外商相關資金與成本進行試點工作，及至2006年，中國大陸廣電總局頒佈《地面數字音頻廣播系統技術規範》（CDMA）後，手機電視發展規格趨於一統，並順勢掌握該產業發展的主導權。
北京奧運成為手機電視節目推廣的重要里程碑，儘管專家預估仍該產業至少還需要三年才能發展至成熟期，預料後勢可期。準此以降，本研究從創新分佈的視角出發，旨在說明中國大陸手機電視產業發展的軌跡及其評估。本研究認為，中國大陸手機電視市場具有廣大內需市場，使中國手機電視的發展擁有先天的優勢，加上現有同捆出售中國手機通訊標準，有利於鞏固市場。不過，中國手機電視目前尚處於發展階段，政策制定因管轄機關職權的相互拉扯與競爭，在標準的使用上無法統一，加深了手機電視廣泛應用的難度。除此之外，產業營運模式的運作、內容服務的拓展都仍在摸索階段。
英文摘要
Almost become a popular cell phone necessities of life, while mobile TV is to play the advantages of mobile media itself will be the positioning of mobile phone call from a simple upgrade to digital multimedia platform. In addition, the mobile television itself with high time-sensitive, highly interactive, the audience a wide range of multicultural programming and multimedia integration characteristics, and therefore favored by the public gradually. Chinese mainland in 2003 after the beginning of the development of mobile television, then to the provincial (city) as a unit, with foreign funds and costs related to the experimental work until 2006, China promulgated by the State Administration of Radio, "terrestrial digital audio broadcasting system technical specifications" (CDMA), the mobile television tends to dominate the development of specifications, and homeopathy to master the industrial development of the initiative.
Beijing Olympics become a mobile TV programs to promote an important milestone, even though experts estimate that the industry is still required at least three years to develop to maturity, after the trend is expected to emerge. This quasi-dynasty, the study from the perspective of innovation and distribution, designed to show China ’s mobile TV industry and its assessment of the development trajectory. In this study, believes that mobile TV market in mainland China with a vast number of domestic market, making China the development of mobile television has a natural advantages, together with the existing bundle with the sale of Chinese mobile phone communications standard, is conducive to the consolidation of the market. However, the Chinese mobile TV is still in stage of development, policy formulation, standard use, the mode of operation are still exploring our industry, while facing at this stage the financial tsunami crisis, the economic downturn that threatens to delay the development of mobile TV market.