2009年年會論文 -外資進入有線電視市場的進入模式與法規分析
篇名
外資進入有線電視市場的進入模式與法規分析
The Entry Mode to Taiwan Cable Televation Market for Foreign Investment and Regulations Analysis
作者
黃筱鈞
Xiao-jun Huang
中文摘要
所有權集中度高的有線電視產業自2005年之後,外資大舉進入台灣有線電視系統市場,使有線電視市場逾62%都由外資管轄,系統集團的大幅換手,對有線電視市場造成影響。本研究擬以市場進入模式理論及其決策影響因素分析外資進入有線電視系統市場的行為,並深入分析有線電視法對外資的規定。結果發現,外資的市場進入模式多為私募基金方式購買股權,並且造成有線電視市場的新變動,在法規方面則建議開放外資關係人,深入了解私募基金的運行方式。
英文摘要
With a high degree of concentration of ownership, Taiwanese cable television industry has been hugely occupied by the foreign investment since 2005. Therefore, over 62% of cable television industry is governed by the foreign investment. And the shift of ownerships also has a certain amount influence over the industry. The study applies entry mode and demonstrating influential factors of selecting market entry modes to analyze the conduct of the foreign investment and the regulations of the cable television law for foreign investment. The study finds out that the entry mode of the foreign investment is mostly to buy the shares in a way of private equity fund, which leads to a new change on the cable television industry. As for the regulations, it should make the holders of foreign investment know to the public and also the conduct of the private equity fund.
中文關鍵詞
有線電視產業,外資,市場進入模式
英文關鍵詞
cable TV, entry modes, foreign investment
發表日期
2009.07.08
授權狀況
已授權