2009年年會論文 -自信還是失落?中國內地,香港閱\聽人的認知失調與媒介接觸比較研究
篇名
自信還是失落?中國內地,香港閱\聽人的認知失調與媒介接觸比較研究
Confident or Depressed about China?Cognitive Dissonance and Selective Media Exposure between Hong Kong and Mainland
作者
何俊濤、崔  麗
HE Juntao、CUI Li
中文摘要
本文的立足於認知失調理論(cognitive dissonance theory),目的是探討性質相反的社會事物是否讓人們產生認知失調,並進一步研究人們如何通過媒體的選擇性(selective exposure)接觸來彌合由於失調而產生的認識差異。在本文中,性質相反的社會事物跟中國內地的發展有關,正面的事物指國家主義(nationalism)——關於國家繁榮穩定的積極信念;負面的事物是媒體可信性(media credibility)——專制國家的負面特徵。以上關於中國內地正面和負面信念使人們對內地產生認知失調。選擇性接觸是指人們遇到正面/負面的資訊時,有選擇性地使用本地/境外媒體以保持認知協調。研究方法是中國深圳和香港的跨地區調查,使認知失調理論可以在不同的社會與文化脈絡下進行檢驗。統計數據部分支持了研究的假設。對於中國內地和香港而言,國家主義、媒體可信性和認知失調的程度均呈現差異。但認知失調和媒體選擇性接觸之間的相關性得不到驗證。作者試圖從中港兩地媒體生態的角度討論原因。
英文摘要
This article is based on the theoretical framework of cognitive dissonance theory. The purpose is to test whether two opposing social facts determine people ’s dissonance towards the motherland and how they use selective media exposure to solve this disparity. The two opposing facts are nationalism--positive belief about the country ’s prosperity,and perceived media credibility--explicit negative characteristic of autocratic country. The dissonance is the valence difference between above two concepts. Selective media exposure is people ’s intentional media use on local/foreign media under positive/negative situation of China. The method is cross regional comparison by survey data in Shenzhen(Mainland China)and Hong Kong. The comparison puts the theory in different social and cultural context. Statistic data partly supports the hypotheses. There are regional difference on nationalism,media credibility and dissonance. But correlation between dissonance and selective media exposure is not verified. Discussion is led from the angle of media ecology.
中文關鍵詞
國家主義,媒介可信性,認知失調,選擇性接觸
英文關鍵詞
Nationalism,Media Credibility,Cognitive Dissonance,Selective Exposure
發表日期
2009.07.06
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