The Ratings are the exchange currency between advertising and broadcasting industries. The media agencies and cables depend on the ratings to keep operation. People use to neglect the conflict between these two. This research takes the methods of questionnaires and personal interviewing tries to figure out the different interest and attitude between media agencies and cables. This research finds media agency will apply ratings to maintain their profits in the unbalances market. The ratings become the commodity and deepen the domination of advertisers.