2010年年會論文 -電視記者會稿機制與公共利益
篇名
電視記者會稿機制與公共利益
作者
曾喜松
中文摘要
台灣的電視記者近年來利用MSN,形成了特殊的會稿小團體,從而讓每個記者
的資訊來源極大化。在組織默許\的情況下,這種特殊機制成了一種控制性與儀式
性的存在,沒有進行會稿,幾乎無法展開一天的採訪。本文透過賽局理論的納許\
均衡概念,試圖分析這種跨媒體的現象如何成為優勢策略,指導著電視新聞的採
訪。並且透過分析發現,電視新聞中幾乎三分之二都是同質化新聞。而記者透過
會稿以為減低了漏新聞的風險,但是在不知不覺中喪失了自由,連休閒時間也得
會稿。本文也提出,收視率體制產生的因果權能,才是產生會稿機制的關鍵。除
了電視新聞記者應秉持良知與批判精神,經營者若能提出廣告商也能接受的電視
欣賞指標,才能跳脫收視率體制的會稿機制,生產社會的正外部性。
英文摘要
An unprecedented group, named ‘Information Exchanging Mechanism’, is formed
between Taiwan’s TV journalists, every beat respectedly, through the internet platform
of MSN. Because the medias those journalists belong to does not prohibit, even
recognize, the weird mechanism, it develops a controlling and ritualistic function. If a
journalist does not attend the ‘Information Exchanging Mechanism’ before hitting the
street, he (or she) will come across some obstacles during the process of covering
stories.
This article tries to use the concept of Nash Equilibrium in the Game Theory to
analyze the special Mechanism, in order to know how it becomes a predominant
strategy for TV journalists in Taiwan. Also, this article find out that almost 2/3 news
in TV news program are homogenized. Those reporters who attend the mechanism in
order to lower the risk of missing information, in the long run, are forced to keep
working during their leisure time. The conclusion is that, except for the special
competitive structure, rating mechanism developed in Taiwan contains the causal
power which makes the ‘Information Exchanging Mechanism’ happened.
中文關鍵詞
MSN,會稿,賽局理論,電視新聞,同質化
英文關鍵詞
Information Exchanging Mechanism,TV, MSN, Game Theorem
發表日期
2010.07.04
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