在跨國音樂集團跨入台灣之後：從唱片製作人的創作自主性談起
The conflict between creativity and commerce: How major transnational music corporations’ production strategies affect record producers’ creativity autonomy in Taiwan

李雅雯

文化產業的高風險特質，往往讓感性的創意發揮和理性的商業利潤之間產生拉扯，這樣的窘境尤其對創意工作者的創作自主性產生莫大的威脅。本文以唱片工業中的創意工作者——唱片製作人做為探討主體，試圖了解在90年代跨國音樂集團相繼進入台灣唱片市場之後，對於唱片製作所產生的影響，以及唱片製作人的創作自主性在大環境改變下所受到的衝擊。研究結果發現，跨國音樂集團帶入台灣的｢企劃導向｣唱片製作方式對唱片製作人的創作自主性造成了傷害，唱片製作趨向公式化、類型化，唱片作品轉向同質化。

Popular music industry is a part of cultural industry; it is commonly assumed that the music business is risky and uncertain. This paper considers the conflict between creativity and commerce within popular music industry; it describes how tensions arise between managers and record producers in record companies. It also argues that there’s a complexity between commercial market, creativity autonomy and transnational record corporations. Evidences from the interviews with four record producers indicate while the major transnational music corporations bring the special way of producing records to Taiwan in the 1990s, the creativity autonomy owned by record producers are seriously influenced. They are forced to follow the strategies, the formula of production satisfying the market, resulting in the similarities within the records they produce. This has become a trend in Taiwan’s popular music industry at present.

文化產業、唱片工業、創意工作者、創作自主性

cultural industry, popular music industry, record producer, creativity autonomy

2010.07.04

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在跨國音樂集團跨入台灣之後：從唱片製作人的創作自主性談起.pdf