Unexpected crisis issues would be damage organization’s reputation. Because of the Internet grew up and the electronic commerce becomes popular, the problem of systems and the hacker attack in electronic commerce would cause serious crisis. The characteristic of Internet media also fasten the pass of crisis massage. Therefore, this research will apply crisis responses of electronic commerce to Situational Crisis Communication Theory（SCCT）, Using content analysis to explore the crisis responses strategy and crisis history how to effect the estimate of responsibility and reputation of organization in electronic commerce. Because most of research findings consistent with SCCT, SCCT could be the reference framework of this type of crisis.