易用性、有用性與趣味性：以科技接受模型探討微網誌的使用行為
The Investigation of Microblog Usage With Technology Acceptance Model

曾馨瑩

微網誌具備多種網站的特性，在全球快速掀起熱潮，但相關學術研究仍不完備，且侷限於 Twitter 和 Plurk 兩大網站的探討。本研究耙梳文獻，歸納出「易用性」、「有用性」和「趣味性」等微網誌使用經驗特性，並採用科技接受模型，針對台灣所有微網誌，以網路問卷調查上述因素對微網誌使用行為的影響。
　　研究結果顯示，易用性和有用性會吸引使用者運用微網誌，且有用性和趣味
性的觀感會受易用性影響。然而，使用者並不會單純因為趣味性而使用微網誌。

Incorporating features from miscellaneous web services, microblogs aroused wide popularity around the world soon after the launch of the first microblog website.In contrast to the public enthusiasm, academic attention on microblogging so far was unproportionate and limited to Twitter and Plurk only. Intending to establish a holistic understanding of the incentives provided by microblog websites, this paper adopted Technology Acceptance Model to investigate, with online survey over all microblog
websites in Taiwan, the influence of "perceived ease to use", "perceived usefulness"and "perceived playfulness" over the microblog usage.
According to the result, "perceived ease to use" and "perceived usefulness" did induce users to adopt microblogs, and the perception of ease to use could affect the perception of usefulness and playfulness. However, users would not choose to use a microblog website simply because of the characteristic of playfulness.

有用性、易用性、科技接受模型、微網誌、趣味性

usefulness, ease to use, Technology Acceptance Model,microblog, playfulness

2010.07.05

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易用性、有用性與趣味性：以科技接受模型探討微網誌的使用行為.pdf