2010年年會論文 -探討公共媒體促進獨立音樂發展之可能
篇名
探討公共媒體促進獨立音樂發展之可能
作者
黃嘉文 / 謝宗翰
中文摘要
在文化多樣性已普遍受到重視的今日,觀察台灣的音樂環境,在商業媒體追求利益的運作邏輯下,台灣的音樂類型仍呈現單一、同質的現象。即便獨立音樂近幾年已漸露頭角,放眼望去,台灣的大眾媒體仍缺乏獨立音樂的展演空間。回顧文獻發現,許\多國家如英國、瑞典、澳洲皆成功\利用公共媒體作為促進其國內音樂多樣發展的重要推手,究竟公共媒體能否、又應該如何豐富台灣的音樂生態?
  本研究即從結構以及內容面著手,檢閱\台灣公共媒體製播音樂節目之成果與不足,並借鏡英國BBC成功\之例子,提出可能改善之方向。
英文摘要
Nowadays the culture diversity has attached the importance internationally, yet the music tendency in Taiwan still follows the business logic only urging for profit. The music type which can be displayed in mass media is monotonous and homogeneous. Even though the indie music bands in    Taiwan are getting prosperous, there is no performing space in mass media. However, we discover that such countries as England, Swedish, and Australia all successfully take public media as the promoter for music diversity development. Therefore, we want to find out whether and how the pubic media in Taiwan can enrich the musical diversity.
 The study focuses on both the structure and the content of public media in Taiwan, examining its music programs, and taking the success of BBC as an example for the possible improvement.
中文關鍵詞
公共媒體、獨立音樂、音樂多樣性
發表日期
2010.07.05
授權狀況
已授權