建構跨文化溝通的共同基礎：一個互動隱喻的觀點
Constructing a Common Ground for Cross-cultural Communication:An Interactive-Metaphorical Approach

肖小穗

  追尋和建立跨文化溝通的共同基礎，是數千年來人類夢寐以求的宿願。對於什麽是跨文化溝通的共同基礎，人們有過各種美好的構想。但就跨文化溝通而言，最有積極意義和促進作用的不是設想這一「共同基礎」為上天的賜予、或人類的基本特性、或某個普遍存在的經驗結構，而是視之為兩個文化為了促進相互溝通和理解而創造的條件、訂立的協議、和達成的基本共識。本文從原型隱喻（archetypal metaphors）入手探討建構這一共同基礎的可能性。本文認為，跨文化溝通是一個互動和雙向的隱喻過程，我們是否可以在兩個文化之間有效地確立起相互理解的基礎，將取決於這兩個文化的概念體系如何在互動（即相互投射和調節）中相應地調整各自的隱喻結構，同時也取決於這兩個文化為了增進相互理解而願意作出多大的調整。

  It is human beings’ long cherished wish to search for and establish the common ground of cross-cultural communication. Various ways to conceptualize this “common ground"have been developed for centuries. The most encouraging and inspiring for cross-cultural communication, however, is not to conceive of this “common ground” as a gift from God, or as the foundation of humanity, or as a universal structure of human experience, but to see it as terms, agreements,and a consensus that two cultural parties reach to facilitate communication and mutual understanding. This essay takes the archetypal metaphor as an entry point to discuss the possibility of building such a common ground. It is argued that cross-cultural communication is a two-way metaphorical process of interaction. The founding of a basis of understanding between two cultures depends on whether the two cultures’ conceptual systems are able to reconcile the divergences of their metaphorical structures by way of mutual projection and accommodation. It also relies on whether they are willing to agree to such reconciliation.

跨文化溝通、原型隱喻、互動隱喻理論、文化差異、文化相似性

Cross-cultural Communication, Archetypal Metaphor, Interaction Theory of Metaphor,Cultural Differences, Cultural Similarities

2010.07.03

已授權

建構跨文化溝通的共同基礎：一個互動隱喻的觀點.pdf