樂觀偏誤、自我效能、社會信任與新流感（H1N1）疫苗接種意願

盧鴻毅 / 許\富盛 / 侯心雅

  本研究試圖瞭解面對新流感威脅時，台灣地區民眾是否存有「樂觀偏誤」，以及樂觀偏誤、自我效能及社會信任是否會影響新流感疫苗接種意願。透過網路問卷，本研究針對台灣地區民眾進行調查，調查期間自2009 年12 月24 日2010年1 月31 日，共回收662 份有效問卷。結果發現，受訪者認為自己罹患新流感的可能性較身邊其他人來得低；樂觀性偏誤及自我效能分別負向地預測受訪者接種新流感疫苗的意願；至於社會信任則正向地預測受訪者接種新流感疫苗的意願。本研究建議：政府必須降低民眾的樂觀偏誤、不切實際的自我效能以及強化
社會信任，並增進健康傳播效能，以提升民眾接中疫苗的意願。

This survey aims to explore the optimistic bias phenomenon and the influence of optimistic bias, self-efficacy, and social trust on intentions to take H1N1 vaccination as Taiwanese face the threat of H1N1. An Internet-based study was conducted from December 24, 2009 to January 31, 2010 in Taiwan and 662 respondents completed the questionnaire online. The results show that optimistic bias phenomenon exists.Optimistic bias and self-efficacy significantly and negatively predict intentions to take H1N1 vaccination, respectively, while social trust significantly and positively predicts such intentions. This study suggests that Taiwan government need to eliminate the phenomenon of optimistic bias and unrealistic self-efficacy, to reinforcement social trust, and to foster health communication effectiveness in order to back up intentions to take H1N1 vaccination.

新流感、樂觀偏誤、自我效能、社會信任、疫苗接種

H1N1, optimistic bias, self-efficacy, social trust, vaccination

2010.07.05

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樂觀偏誤、自我效能、社會信任與新流感（H1N1）疫苗接種意願.pdf