2010年年會論文 -災難傳播的真相與擬像
篇名
災難傳播的真相與擬像
The reality and simulation of disaster communication
作者
柯舜智
中文摘要
為了瞭解媒體如何再現災難,本文以2008 年7 月至9 月侵襲台灣的卡玫基颱風、鳳凰颱風、辛樂克颱風與薔蜜颱風為災難的研究對象,並以中天新聞、三立新聞、TVBS-N 與東森新聞台等四家專業新聞頻道晚間6 點至9 點的新聞為觀察對象,側錄3670 則新聞,進行媒體報導災難新聞的內容分析。研究發現,媒體在報導颱風新聞時,記者是主要的消息來源,喜好採用恐懼訴求與政治性的論述方式來呈現地方災區的災情,同時偏向以災民與一般民眾等「人物」為報導重點。即電視媒體所建構出來的颱風是令人恐懼、產生悲傷結果、同時與政治人物有高度相關的天災人禍。透過傳播科技所呈現的災難事件,並非災難的真相。
英文摘要
    The role of media are more important in disaster management, especially following the development of communication technology, media have involved in every aspect of our everyday lives, and become an essential dimension of contemporary life experience. We cannot evade media presence and media representation. Therefore, it is necessary to study how media portray disaster and examine how to do disaster communication, due to we are living at risk society which may struck by earthquake,
typhoon, fire, war and other accidents. When disaster happened, people are eager for useful information which is reported by media. Thus, media play a vital role of disaster management.
    But disaster is not an independent and objective reality. On the contrary, disaster is a social reality which shaped and constructed by media and society. People recognize disaster through media representation and simulation, different media discourses generated different meaning of disaster.
    This paper analyzes 3670 TV news from 4 major TV news stations (ETTV, CTITV,SETTV & TVBS) during the year of 2008 when typhoon attacked. The findings reveal that TV news tends to use “fear appeals” and “politic appeals” to represent typhoon image; the main information sources are reporters themselves. Moreover, TV news stations prefer to use simulation technology to demonstrate the threat and damage of typhoon; interviewing victims and criticizing government officers are the major content and always attract public attention to bring high rating.
    Although TV news stations provide variety information of typhoon , the nature of treating disaster as money making capital never change.
中文關鍵詞
災難傳播,災難新聞學,颱風新聞,電視新聞,媒體再現
英文關鍵詞
disaster communication, disaster journalism, typhoon news, TV news,media representation
發表日期
2010.07.03
授權狀況
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