Since the broadcast of the first Taiwanese trendy drama - “Meteor Garden”, Taiwanese trendy drama has become a popular video product within pan Asian countries following those of Japanese Dramas and Korean Dramas. Although choosing the proper themes or the leading characters of Taiwanese trendy drama would always consider the preferences of the foreign target markets, it is the local television environments that fundamentally decide the cultural production model. It is also the local market ratings that determine whether or not the drama will be popular elsewhere. Therefore, the purpose of this research is to observe and analyze the 3 phases of transitions of Taiwanese trendy dramas from several dimensions including （1）the amount of broadcasted programs per year, （2）broadcast time-frame, （3） competing channel stations, （4）competing program-production companies. Based on the analysis of the 3 phases, this research also evaluates the current threats and the opportunities of Taiwanese trendy drama.
中文關鍵詞
台製偶像劇、媒體產業經濟學、產業變遷、產製模式、新文類
英文關鍵詞
Taiwanese Trendy Drama, Media Economics, Industry Transition, Production & Marketing Model, New Genre