建構319槍擊案之圖像—國民黨電子報論述之幻想主題分析
The image as constructed in The Gundown of 319- Fantasy theme analysis on KMT ’s online newspaper

張雅君

2004年總統大選前夕發生震驚各方的319槍擊案，各種有關槍擊案的論述也相繼湧現，在槍擊案與大選的糾結矛盾中，國民黨更因此走上凱達格蘭大道抗爭。因此，本研究以幻想主題分析探討國民黨對於319槍擊案所建構的幻想主題與語藝視野，並觀察論述中所隱約透露的，與泛藍支持者共享觀看319槍擊案的方式，藉此評估國民黨論述之說服力。
研究發現以國民黨電子報為例的論述建構了一個「追尋真相」的語藝視野，此一語藝視野經由場景主題、角色主題、與行動主題建構出兩個對比卻又可以接軌的世界。國民黨對於槍擊案之觀看方式的手段上，將槍擊案與2004年的總統大選相扣合，為了取得論述的正當性與合理性，先將論述拉至扁團隊執政的台灣社會與槍擊案造成疑雲幢幢的世界，在這，阿扁與扁團隊是居心叵測、喜愛操弄計謀的人物，於是在槍擊案中所有的行動，都是種策略性的行動。同時，將論述接軌至因槍擊與選務疑雲的衝擊促使泛藍者出現在一個集結情感歸屬的抗爭場所，裡頭有帶領泛藍支持者走向希望的連戰，共同的訴求就是公佈真相的全貌，因此發起追尋真相的運動。透過能夠牽動深層情感機制的文宣論述系統，「追尋真相」是構成論述說服力的主因。本研究並以相關網站觀察初步驗證文本分析所呈現的幻想主題與語藝視野，發現該語藝社群確實有覆誦幻想主題的現象。

The gundown which happened on the 319 before the Eve of President Election of 2004 was astound at everyone. The different opinions and articles appeared recently. The confliction between the gundown and the election also forced KMT to contend. Therefore, the analysis base on the fantasy theme analysis to break the fantasy theme and the rhetorical vision which made by KMT after the gundown after 319, it also espy the KMT supporters ’ opinions of the gundown of 319 in the discourse. We can also evaluate the persuasion of KMT discourses.
The rhetorical vision of "Seeking the Truth" as constructed in KMT ’s Online Newspaper are found. The rhetorical vision is made by setting theme, character them and character theme. The rhetorical vision also constructed two contrastive but interconnected worlds. KMT uses the claptrap to match the gundown of 319 with the President Election of 2004. For achieve the authorize and feasible discourse, KMT mentioned the unconvincing Taiwan society under Abian-Team ’s govern. In this world, Abian and his team members are those characters who love to be foul-minded and double-dealer so that all the actions in the gundown of 319 were calculated. The discourse also brings the gundown and the impact of the elective distrust together. The discourse also pushes those people who support KMT to appear in the remonstrant place. Sean Lien, who leads those KMT supporters, asks to advertise the facts of the truth so that he projects the activity of "seeking the truth". Through the discourse system, KMT can move the emotions of people. The main reason of the persuasion of the discourse is "seeking the truth". The analysis based on the website and textbooks. It obverted the fantasy theme and rhetorical vision. In fact, the rhetorical community chain out the fantasy theme.

319槍擊案，幻想主題分析，扁團隊，國民黨

the gundown of 319﹐fantasy-theme analysis﹐Abian-Team﹐KMT

2005.07.16

已授權

2005S27.pdf