2010年年會論文 -認知取徑媒體研究:理論觀點與未來展望
篇名
認知取徑媒體研究:理論觀點與未來展望
Cognitive Approaches to Media: Theoretical Perspective, Future Prospects
作者
陶振超
中文摘要
認知取徑媒體研究關注人如何處理媒介訊息。本文首先回顧近三十年的發展,批判性檢視核心觀念,並提出「處理模式」及五點理論主張作為認知取徑媒體研究的新架構。接著,以實證研究為例,說明認知取徑媒體研究如何促進理論發展與解決實務問題。最後,指出認知取徑媒體研究忽略人與人之間在心理機制運作上的差異,建議情緒、個人差異、及動態過程等三項是未來發展的重要議題。
英文摘要
Cognitive approaches to media focus on how individuals process messages. This paper first reviews relevant research in the past thirty years, critically examines the core ideas, and proposes the processing mode model as a new theoretical framework for future research. Next, empirical studies in journalism, health communication, marketing communication, political communication, digital content, and communication technology are discussed to demonstrate how they promote theoretical development and solve practical problems. Finally, this paper points out that the differences in information processing between different people have been ignored in current literature. Future research should pay more attention to the role of emotion, individual differences, and dynamic processes in mediated message processing.
中文關鍵詞
注意力、工作記憶、處理模式、新奇偵測模式、特徵搜尋模式、情緒
英文關鍵詞
attention, working memory, processing modes, singleton detection mode, feature search mode, emotion
發表日期
2010.07.04
授權狀況
已授權