橫行肆虐的「台」風：台客污名之論述及意識型態分析
The analysis of denotataion and ideology of "Tai-Ke" stigma

周永捷
Jou, Yueng Jyie

近年來「台客」話題不斷炒熱，而「台客」的指稱多為負面、貶抑之意。然而，究竟「台客」一詞意涵為何？迄今尚未有相關研究及討論。又鑑於目前台灣社會族群對立嚴重，「台客」污名的出現無疑加劇族群間的齟齬。基於釐清「台客」污名的意涵及探究形塑「台客」論述的意識型態，並尋求「台客」論述去污名化之可能，本研究以網路文本為研究對象，以「內容分析」和「論述分析」進行研究，試圖對「台客」污名論述有進一步的理解與詮釋。

"Tai-Ke" trend have arised recently. What does the term of "Tai-Ke" mean is toaward something negative or disparaging. But we don’t have concrete and detailed understanding about "Tai-Ke" issue yet. Moreover, there is more and more serious ethnical opposition in Taiwan society, The stigma of "Tai-Ke" perhaps will aggravate this problem. For clarify the denotation of the stigma of "Tai-Ke" and explore what and how Ideologies construct "Tai-Ke" discourse , this study adopt internet text for object and apply "content analysis" and "discourse analysis" for research method. By the process, this study attempt to get deeper understanding and interpretation about "Tai-Ke" stigma.

內容分析，台客，再現，污名，論述分析

content analysis , discourse analysis , Tai-Ke and stigma

2005.07.15

已授權

2005S28.pdf