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篇名 反敗為勝更快人心?以娛樂媒介理論探討體育賽事逆轉勝之娛樂效果
Sports Spectators’ Enjoyment: The Phenomenon of Garrison Finish in Sports Entertainment
作者 陳芷鈴
中文摘要 隨著媒體載具科技的進步使大眾更容易接觸到體育賽事,體育節目的盛行成為了一種備受關注的當代社會現象。本研究結合娛樂媒介相關理論來探討「逆轉勝」所帶來的娛樂效果,並以實驗法來進行研究。研究結果指出在比賽當中有反敗為勝的情況出現時,的確會比無逆轉而直接獲勝更能使觀眾獲得較多的愉悅感,且觀眾的情感傾向程度(disposition)為一影響體育賽事之娛樂效果的重要因素,而觀看過程中的愉悅感變化程度亦會受到兩者的主要效果及交互作用之影響。
英文摘要 With the advance of communication technology, sports-mass medium has become more accessible. The bloom of sport and its mediation has become a concern of contemporary social phenomena. The primary focus of this study is to apply entertainment theory to research into the phenomenon of Garrison finish in sports events with experimentation. The present research found that the phenomenon of Garrison finish in sports events could indeed enable the audience to increase their enjoyment. The result of this study proved that the dispositions of sports spectators is an important factor in sports entertainment.
中文關鍵詞 逆轉勝、情感傾向理論、球迷、愉悅感、體育賽事、情緒
英文關鍵詞 Garrison finish, Affective Disposition Theory, fan, enjoyment, sports, emotion
發表日期 2011-07-06
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