電影發行與戲院垂直整合之影響：以新加坡為例
The Effects of Vertical Integration in the Singapore Movie Distribution and Exhibition Market
作者
傅偉仁
中文摘要
英文摘要
This study examines empirically the effect of vertical market structure on outputs in the Singapore cinema distribution/exhibition market. The foreclosure versus pro-efficient conjecture about the vertical effect is tested through measuring the relationships of output quantities with the upstream and downstream market structures (i.e., distributor market power, exhibition competition, etc). The estimations at both the per- film-theater and market levels show that the exhibition outputs of films released by distributors who are integrated into exhibition respond to these structures, in their own right and relative to unintegrated counterparts, in patterns predicted by foreclosure incentives but contradicted by efficiency-based reasons.