新聞網站在SARS疫潮中的社會角色：「互動社區公告板」與「網路異己化災情監察站」
The social roles of news web sites in the SARS epidemic:

李月蓮

「嚴重急性呼吸道症候群」(SARS) 於二零零三年的上半年在國際間蔓延，全球媒體對此世紀疫症廣泛報道。這篇論文的目的，是研究在疫症肆虐期間，新聞網站扮演的社會角色。新聞網站具有獨特的媒介特色，它的報道形式可突破傳統，在疫症災難中發揮特別功\能。這個研究對香港、台灣、美國及英國四個地區共十二個網站進行SARS疫症的內容分析。研究結果顯示，香港及台灣的新聞網站處於危機狀態，採取「創傷式報道」手法，扮演「互動社區公告板」的社會角色。至於美國及英國的新間網站，由於只處於戒備狀態，處境不同，所以採取了「觀察式報道」手法，而且將疫症異己化，指出疫症是外人的事情，扮演「網路異己化災情監察站」的社會角色。新聞網站性質本屬「環球」媒體，在互聯網上接觸全球網民，可是面對SARS這個「環球」疫症，研究發現它們還是按照所屬地區的疫情及國情，作出迴異的反應。可見新聞網站是先紮根於本土、再面向世界的一個媒介。

In the first half of 2003, the Severe Acute Respiratory Syndrome (SARS) epidemic spread around the world and was widely covered by the media. The aim of this paper is to examine the social roles of the news sites in the epidemic. Online news sites have their unique medium characteristics and are able to cover the catastrophic epidemic in a different way. Totally 12 news sites from four regions were selected as samples. Findings indicate that news sites in Hong Kong and Taiwan were in crisis mode and adopted the approach and "trauma reporting." They fulfilled their roles of "interactive community bulletin board" by widely delivering warnings and advice about the epidemic. The news sites in US and UK, however, were only in alert mode and adopted the approach of "observatory reporting." They were sensationalizing the disease and "othering the situation." They played the role as "online othering catastrophe monitors". News sites are always regarded as global media. However, in the global SARS epidemic, findings show that their reaction and coverage depended mainly on their domestic situation. Online news is actually rooted in the local and facing the global.

互動社區公告板，創傷式報道，新聞網站，網路異己化災情監察站，「嚴重急性呼吸道症候群」疫症，觀察式報道

Interactive community bulletin board, long-distant catastrophe monitors, news Web sites, observatory reporting, Severe Acute Respiratory Syndrome (SARS) epidemic, trauma reporting

2004.06.24

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2004T8.pdf