2012年年會論文 -股市資訊頻道營運模式研究:以資源依賴理論探討
篇名
股市資訊頻道營運模式研究:以資源依賴理論探討
The Operation Mode of Stock Market Information Channels: Analysis via Resource Dependence Theory
作者
柯昱安
中文摘要
本研究以深度訪談法結合產業價值鏈的架構,分析股市資訊頻道的營運模式,
以及探究其於產業價值鏈中的優勢與劣勢。並透過資源依賴理論,探討其與投資
顧問公司之間的依賴關係。而根據訪談結果顯示,股市資訊頻道與投資顧問公司
之間的依賴關係,屬於「共生性互賴」,而互賴關係中,正式程度最低的「建立
商譽」,則是股市資訊頻道與投資顧問公司間,維繫合作關係以保持競爭力的基
礎。
英文摘要
The study employs the method of in-depth interview, combined with the
structure of industry value chain, analyzing the operation mode of stock market
information channels, as well as its strengths and weaknesses in the value chain.
This study also explores the dependencies between channels and investment
advisory companies through the resource dependence theory. Based on the
interviews, the result shows the dependencies are regarded as “symbiotic
interdependencies” between channels and investment advisory companies. And
“goodwill establishment”, the lowest formal level of interdependencies, is the basis
to maintain the cooperative relations and competitive between channels and
investment advisory companies.
中文關鍵詞
股市資訊頻道、產業價值鏈、資源依賴理論
英文關鍵詞
Stock market information channels, Industry value chain, Resource dependency theory
發表日期
2012.07.07
授權狀況
已授權