2012年年會論文 -養蜂的平臺:使用者自製內容的商品化分析
篇名
養蜂的平臺:使用者自製內容的商品化分析
Platforms for cultivating bees: The commodification analysis of user-generated content
作者
黃昭謀
中文摘要
在網路平台大量出現的「使用者自製內容」,是倡議「Web 2.0」市場論述者
聲稱有別以往的重要表徵,本文旨在以此為起點檢視該語詞內涵,並進而分析商
品化所導致之影響。文中試圖指出,(主動的)使用者透過網路平台產製內容的
行為,被頌揚為創新與自主分享;但背後卻隱藏平台將個人非物質勞動轉化為商
品,並掌握利益分配與價值交換的事實。
英文摘要
The rapid growth of user-generated content in the platform is the significant
feature of Web 2.0 that the market discourse claimed most than before. This research
aims to evaluate the word “Web 2.0” and the concepts inside, to makes a further
discussion, and then to analyze the influence of commodification. The main
viewpoint argued that the behavior of (active) users’ generated content by the
platform was glorified as an innovation and self-sharing by optimists, but they
neglected the fact that the platform converted the personal immaterial labor into
commodity and controlled the benefit assignment and value exchange.
中文關鍵詞
(主動的)使用者、平台、使用者自製內容、非物質勞動、商品化
英文關鍵詞
(active) user, platform, user-generated content, immaterial labor, commodification
發表日期
2012.07.07
授權狀況
已授權