Facebook 打卡與自我表現— —從所在地意識出發
“Check-in” of Facebook and Self-presentation—A Concept of Location Awareness

石婉婷

近來適地性服務興起，Facebook 也有了「打卡」服務，讓使用者用行動通
訊來標示自己的所在位置，進而在線上發佈分享。本研究認為，「所在地意識」
係使用者自主用文字表述所在地資訊的原因之一；同時，由於觀察到使用者會選
擇觀感佳的場所打卡，故由自我表現取徑來探討所在地揭露的行為。研究發現，
所在地意識愈高者，其打卡程度愈高，自我表現程度也愈強；若他人回應打卡訊
息或按讚，尤其會增強自我表現的程度，次之是提升所在地意識。

LBS becomes popular recently, and Facebook provides the service of “check-in”
which let users to tag themselves and then to share on the “wall.” Location awareness,
a crucial factor for using check-in service, is a motivation for users to generating
narratives on describing their location. Users may choose ideal places to tag
themselves, and it is the reflection of self-presentation. Results support all the
hypotheses. The higher location awareness one owns, the higher frequencies of
check-in and the higher degree of self-presentation he has. If others response to
check-in messages, the degree of self-presentation and location awareness would
increase.

打卡、自我表現、所在地意識、適地性服務、臉書

check-in, self-presentation, location awareness, location-based service (LBS), Facebook

2012.07.08

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