2004年年會論文 -青少年觀看綜藝節目之行為與接受度關連性之研究
篇名
青少年觀看綜藝節目之行為與接受度關連性之研究
The correlation between variety show ’s viewing habit and viewers ’ affiliation: An adolescent ’s perspective
作者
沈慧聲、陳怡如
Shen, Huei Sheng、
中文摘要
過去的研究發現,累積觀看經驗越多,就越能接受和認同節目中使用的語言、表現方式或傳遞的文化和價值觀。本研究針對青少年收看綜藝節目行為與接受度之關聯性,進行問卷調查,研究發現再次證實該項假設。也就是說,當累積觀看經驗越多,就越能接受節目中色
情、暴力的內容。
在觀看的過程中,節目內容與觀眾之間產生了某種聯繫,觀眾會在潛移默化中,接納(affiliate)節目所建構的「事實」,更進一步地將節目所傳達的觀念加入本身的認知架構。
例如,研究中發現,收看綜藝節目時數越多的受訪者,對於節目的色情與暴力內容,就越傾向接受的態度,給予整體節目內容較高的評價;而每週收看綜藝節目時數越少的受訪者,對節目的評價就偏低,也較不能接受節目中的不適當內容。而年級越高者,也就越能接
受節目中的不適當內容。
另㆒項主要的研究發現,家庭狀況與父母親的教育程度,也影響著青少年收看綜藝節目的行為及其看法。㆒週收看時數在30 分鐘以下的受訪者,以雙親家庭的比例最高。收看時數達4 小時以上的,以單親或寄宿家庭的比例最高。而父母親教育程度高者,其子女收看綜藝節目時數較低、對於節目的評價也就越低;父母親教育程度低者,子女收看綜藝節目時數就較高、對節目的評價則較高。
在性別、年級與收看綜藝節目行為和看法方面,男性受訪者收看時數較女性為多,給予綜藝節目較高的評價,也較能接受綜藝節目的色情、暴力內容。在年級方面,全家人收看比例最高的是一年級的受訪者,一個人收看比例最高的是三年級的受訪者。
英文摘要
Previous researches has found that heavy viewer of certain television program were more likely to identify with language, culture value showed in the program. The purpose of this study is to examine
the correlation between television viewing and viewers ’ affiliation with television program among adolescents in Taipei. The subjects are selected from a stratified sample method. Results of survey from a sample of 1108 indicate that the accumulation of television viewing experience has affected viewers ’ perception toward violence and sexuality showed in variety shows.
The result shows that heavy viewing has resulted in a subtle affiliation with certain genre. In other words, they are more likely to accept frame of reference appeared in the show. It is found that the more
a viewer watching variety show the more likely he or she will give higher evaluation. Third grade students of junior high schools are more likely to accommodate with violence and sexuality showed in the program than second or first grade students.
In addition, kids from single family watch more television program than kids from non-single family. This result is also accordance with the hypothesis the more you watch, the more likely you will affiliate with the program. The hypothesis is also confirmed for the variables of gender and age.
中文關鍵詞
綜藝節目,青少年
英文關鍵詞
varity show, adolescent
發表日期
2004.06.26
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