本研究探討不同生活型態與臉書展演行為與目的之關聯性，以及臉書展演與目的之間是否會互相影響。研究於前測進行深入訪談訪問15位受訪者，透過線上問卷網站「Surveymonkey」收集364份有效問卷。研究發現，「享受生活型」的臉書使用者，在臉書上的目的與記錄生活以及滿足虛榮心與熱愛分享及吸引關注呈現正相關，這類型的使用者希望可以打造自己在他人心中的美好形象，因此他們會想將自己豐富的生活給他人知道；另外，研究也發現，不管是何種展演目的，都與貼文行為呈現正相關，代表文字對於臉書使用者來說，是表達自己心聲最好的方式。

This study examines the correlation between user’s lifestyle and performance on Facebook. Besides, we investigated the association of the performance behavior and purposes. Research conducted in-depth interviews with 15 respondents access to pre-test, and collected 364 valid questionnaires by Free online survey software “Surveymonkey”. The findings indicate the “Enjoying life” Facebook users show positive correlation with the purpose of note their life, gratify their vanity and attract attention. This type of user aimed to create a good image by performing their luxuriant life to others. The study also found that, regardless of what kind of performance purposes, are positively correlated with posting text on Facebook. It means to Facebook users writing is the best way to express one’s voice.