國際中文版女性雜誌內容本地化策略研究之分析
The Content Domestication Strategies of International Chinese Edition of Taiwan Women Magazine

陳柔均
Chen, Jo-Chun

本研究以「本地化策略」為理論基礎，藉由八個內容本地化策略的面向，探討台灣的國際中文版女性雜誌訂定內容本地化策略的因素和應用情形，及不同來源國的國際中文版女性雜誌在內容本地化策略上的差異。研究發現國際中文版女性雜誌應安排高比例的台灣自製圖片與題材，較能吸引讀者。而市場意見、來源國、在其他地區有發行的經驗、主動型的子公司這四項是影響國際中文版女性雜誌訂定內容本地化策略的因素。另外由於來源國的不同，歐美系國際中文版和日系中文版在封面人物的選用、整體版面設計及型態自製方面、圖片和題材自製比例、及全球合作關係上都有很大的差異。因此未來國際中文版女性雜誌在訂定或使用內容本地化策略時可將上述發現做為參考。

This research is on the basic of domestication strategies. By means of eight content domestication strategies ’ aspects, this research discusses how International Chinese edition of Taiwan women magazine sets up domestication strategies on the content and its application is; even makes a difference between others ’ country on their International Chinese edition of Taiwan women magazine.Discover that International Chinese edition of Taiwan women magazine with high percent photos and subject matter which are taken by Taiwan is better to attract the readers. However marketing opinions, source country, publish experience in others ’ area, active subsidiary do affect on how International Chinese edition of Taiwan women magazine sets up domestication strategies on the content. There are large difference between International Chinese edition of Taiwan women magazine in Europe and America with in Japan, such as cover model, layout, style, percent on photos and subject matter by oneself, even on their global cooperation. Therefore, in the future edition on International Chinese edition of Taiwan women magazine or adoption of content domestication strategies could take above discovery for mainly reference.

本地化策略，國際中文版女性雜誌

domestication strategies, International Chinese edition of Taiwan women magazine

2006.07.12

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2006A21.pdf