本研究以農業傳播學生為樣本，腦波儀偵測與分析為工具，深究不同想像力指標的腦波樣貌，以延展並改善過往圖像觸發想像力之研究。本研究發現，農業傳播學生在多元圖像刺激下所引動的五種想像能力，多數反映在其右腦皮質區的腦波活化上。α 波在右腦顳葉區、β 波多在右腦額頂及右顳枕葉兩區、γ 波在右腦顳葉區，均顯現出較為活化的狀態。相對於過往研究，腦波樣貌提供了引動想像更強韌的科學證據，此一連結傳播設計和認知神經的基礎研究，其成果可做為日後轉化為應用研究和教育實務的磐石。

Taking agricultural communication (AC) students as examples, electroencephalography as a major research tool, the present study analyzes the brainwave patterns of the five imaginative-capacity indicators to extend and improve previous studies. The results indicated that the right hemispheres of the student brain were activated under the stimulation of pictorial representations. The results also determined that though the brainwave patterns of the five indicators vary to each other, α waves were stronger in right temporal cortex; β waves were more activated in both right fronto-parietal and right temporo-occipital cortexes; and γ wave activities were more associated with right temporal cortex, compared to other brain areas. Brainwave patterns provide more robust scientific evidences regarding imagination stimulation than prior research. The outcomes of this fundamental study which linked communication design to cognitive neuroscience offer a concrete foundation for future applied research and diverse educational practices.