建立於使用與滿足理論的基礎上，此篇研究利用問卷調查的方式抽樣 345 位受訪者來探究閱聽人透過使用社交電視來表達對於電視節目的承諾度與電視網的忠誠度。分析結果顯示資訊娛樂與社交友誼是閱聽人使用社交電視的主要動機。其中，資訊娛樂顯著地影響閱聽人的社交電視使用程度；社交電視使用程度再進一步影響電視節目承諾度與電視網忠誠度。再者，電視節目承諾度對於社交電視使用程度與電視網忠誠度之間的關係有部分中介的效果。研究的結果呈現社交電視對於電視聯播網的價值並提拱如何與閱聽人維持長遠關係的建議。本研究總結於理論與實務上對社交電視的討論。

Drawing on the uses and gratifications framework, a survey of 345 participants was conducted to examine the effect of viewers’ social TV usage on the development of program commitment and network loyalty. The results show that social TV participation is primary driven by social infotainment and social companionship motivations. However, only social infotainment significantly predicts the intensity of viewers’ social TV usage, which influences their program commitment and network loyalty. In addition, program commitment partially mediates the relationship between social TV usage and network loyalty. The results demonstrate the value of social TV to broadcasters and provide directions for initiating and maintaining long-term relationships with viewers. Theoretical and managerial implications of the findings are discussed.