虛擬社群之定義：從「龍魂不滅」談起
The definition of virtual community: A story about "The Soul of Dragon Never Die"

曾武清
Tseng, Wu Ching

藉由「去形體化」（disembodied）到「再形體化」（reembodied）的過程，人類在網際空間裡得以再塑自我，大玩一場變換身分的遊戲。然而，網路絕不僅是角色扮演的樂園，也是角色互動的劇場，遊戲的層級更從「內在」拉昇至「人際」。本研究以味全龍棒球隊球迷經營的電子佈告欄《Dragons龍板》作為研究對象，透過文本分析、深入訪談、問卷調查發現：龍迷間不僅具備支持同一球隊的特質，其互動模式強調彼此信念的共享，遵循Carey所提「儀式」觀點，不僅在球隊瀕臨解散時，發起台灣首次為棒球走上街頭的自救遊行，即使在龍隊消失後，憑恃Halbwachs「集體記憶」理論，仍然譜出「龍魂不滅」的真實傳說。本研究最終歸納：共同性、互動性及凝聚力為虛擬社群組成要素，而且成員藉由儀式分享與集體記憶建構過程，維繫社群認同，強化社群力量。

In the meantime of disbodiment to reembodiment, people can rebuild their selves and change identities in Internet. However, Internet is not only a playground of role-taking but a stage for roles-interacted as well. Hence, it will be concerning interpersonal communication, not just restrict to inner joy of self. This study uses text-analysis, interviews and poll survey to investigate the community of Dragon Board run by the fans of Wei-Chuan baseball team in the Bulletin Board System. Following the viewpoint of ritual, these fans keep strengthening the share belief about the team during their interaction. When the team was close to dismissal, they held the first protest in Taiwan baseball history. Even the team disappeared after all, they constructed collective memory and created the story about "The Soul of Dragon Never Die" in Internet. This study finally concludes that virtually community consists of commonness, interaction and cohesion. Besides, members keep community identity through ritual interaction and rebuild collective memory to enhance the community force.

互動性，共同性，虛擬社群，集體記憶，儀式，凝聚力

cohesion, collective memory, commonness, interaction, ritual, virtual community

2003.09.05

已授權

2C-3.pdf