2018年年會論文 | 返回論文列表 |
篇名 當新聞充斥投機語—— 從付費牆與品牌看投機性語言在新聞標題中的分佈
Speculations in News - An Overview of Speculative Languages in News Headlines Between Paywall and Brand
作者 蘇育雯
中文摘要

 新聞標題為發現新聞概念及其關係的重要資源。根據皮尤調查報告指出,讀者每

天只用 17 分鐘閱讀新聞,很多讀者對新聞事件的了解可能僅取決於新聞標題的準
確性。作為新聞報導的重要門戶,標題的研究甚為重要,若投機性語言出 現於新
聞標題中將影響新聞客觀性原則及讀者對新聞事實的認知。本研究以內 容分析法
檢視不同付費型態與品牌型態下網路平台於科技新聞標題中是否使用 投機性語言,
並得出投機性語言標題與用戶喜愛度呈正相關。
英文摘要

 News headlines are an important part of news concepts. According to the Pew

Research report, readers only spend 17 minutes to read news per day. Many readers
know about news only depend on the accuracy of news headlines. As a core value
for news coverage, the study of news headlines is very important. If the speculative
languages appear in news headlines, it will affect the principle of news objectivity
and readers' cognition of the news. This study examines whether speculative
languages are used in tech news headlines between paywall and brand with
content analysis, and there is a positive correlation conclusion between speculative
language headlines and user's thumbs up numbers.
中文關鍵詞 內容分析、付費牆、品牌、投機性語言、科技新聞、新聞標題
英文關鍵詞 Content analysis, Paywalls, Brands, Speculative languages, Tech news, News headlines
發表日期 2018/06/30
授權狀況 已授權
全文下載 當新聞充斥投機語—— 從付費牆與品牌看投機性語言在新聞標題中的分佈