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篇名 「Facebook 像偶爾聯絡的朋友、Line 像不用錢的電話」: 以混合方法了解台灣中老年人的臉書與Line 的使用動 機、模式與影響
“Facebook Is Infrequent-Contact Friends, and Line Is a Toll-Free Telephone”: A Mixed-Methods Approach to Understand Facebook and Line Use among Older Adults in Taiwan
作者 俞蘋
中文摘要

 台灣中老年人(50 歲以上)使用臉書、Line 等社群媒體比例急速增加,但目前

國內外社群媒體相關研究多鎖定年輕族群,使得各界對中高齡族群如何使用社群媒
體所知甚少。有鑑於此,本研究以混合式方法,結合問卷調查與深入訪談 資料,
探究中老年人使用臉書與 Line 的動機、模式以及影響。在使用動機方面,結果顯
示,除了親友支持,智慧型手機的興起,是促發、強化中老年人使用社群媒體的重
要推手;而在使用模式與影響上,Line 等即時通訊軟體(instant messaging)讓中老
年人維繫強連結、增進生活滿意度,而臉書等社交媒體 (social network sites)可以
增加弱連結,擴大中老年人交友圈。綜合來說,研究結果顯示,不同的社群媒體,
可滿足中老年人生活不同的面向。
英文摘要

 Middle-aged and older adults (50 years or older) are increasingly adopting social media,

such as Facebook and Line, in Taiwan. However, as existing social media research
tends to focus on younger age groups, relatively little is known about how older adults
use various social media platforms. In order to fill the gap, this study takes a mixedmethods
approach by using both survey and in-depth interview data to explore the
motives, patterns, and impacts of different social media use among older adults. In
addition to family and friends’ encouragement, results show that the rise of smart
phone facilitates Facebook and Line adoption among older adults. Further, findings
show that Line helps older adults maintain relationships with stronger ties, which
may be beneficial for their life satisfaction. In contrast, Facebook supports connections
with weaker ties, which may help older adults expand their network size. Overall, the
findings suggest that different social media use may satisfy older adults’ different
social needs.
中文關鍵詞 社群媒體、社交媒體、即時通訊軟體、臉書、Line、能供性、中老年人
英文關鍵詞 social media, social network site, instant messaging, Facebook, Line, affordances, older adults
發表日期 2018/06/30
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全文下載 「Facebook 像偶爾聯絡的朋友、Line 像不用錢的電話」: 以混合方法了解台灣中老年人的臉書與Line 的使用動 機、模式與影響