The research seeks to restore the power of nonverbal texts in rhetoric. Taking
Taiwan's famous scenic spot Jioufen as an example, the author uses the ideological
criticism of the rhetoricians Foss(2009), Hart (2005), and others to analyze. Besides,
the researcher takes advantage of space and production point of view of the Harvey
and Lefebvre, to express that the space with rhetoric is able to reproduce repeatedly.
The researcher used the Marxist ideological rhetorical criticism to explore the
rhetorical dimension of the space of Jioufen. And, found that the rhetoric of Jioufen
lies in the successful construction of a false ideology of "nostalgia time and space".
Jioufen, through the use of state machines, capitalists and the mass media, and
then receive lucrative monopoly rent.