This article attempts to explore the Instagram culture with theories of space,
clarifying its nature structure as space, time and self-identity to analyze how users
generate content and how user feel about being transparent. The research looks at
three users whom have been followed by more than thirty thousand users. We also
interview these three users to understand how fame changes social networks such
as friends, fans and firms. The study concludes that spatial approach may open a
door to observe the key features in the new media culture, which are consistent
with those of liquid modernity themes.