Nowadays people use the applications on smartphones to retouch their photo so
often. However, these beautification functions also carry the aesthetic standards of
society. According to the objectification theory (Fredrickson & Roberts, 1997), people
are self-objectified when they internalize an observer's perspective as a primary
view of their physical selves. Therefore, this study tends to explore the relationship
between self-objectification and application retouching behavior between genders.
According to the results, gender does affect applications retouching behavior
through self-objectification, which emphasizes that self-objectification is an
important factor that affects people’s use of retouching application.