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篇名 為何要一看再看: 再觀看已知結局影視文本之情緒動機與享樂感研究
Why Do You Watch It Again? A Study on Emotional Motivation and Enjoyment by Re-Watching Films with Known Outcomes
作者 游雨珊 陳韻如
中文摘要
媒體匯流使得影視文本的接觸更為便利。本研究以情緒管理理論探討再觀 看(再
刷)已知結局影視文本之情緒動機與享樂感。簡單來說「再刷」指的是,再看一次
已經看過的影視作品。研究方法採用網路問卷調查法,並回收 267 份問卷,其中
有效問卷為 214 份。研究結果發現,選擇再觀看引發正向情緒的影視文本會正向
影響再刷頻率與享樂感;環境情緒動機中的展現自我能力,雖然對於再刷頻率無顯

著影響,但再刷頻率中介效果下,則會正向影響享樂感。 

英文摘要

 Media convergence makes more choices of films than before. This study discussed

what are the emotional motivations and enjoyment in re-watching films which
have been watched from mood management theory. 214 valid questionnaires
were collected by online survey. The results showed re-watching positive film has
positive impact on enjoyment and the frequency of re-watching. Though showing
self-ability has no significant effect on the frequency of re-watching, under the
mediating effect of it, the variable has positive impact on enjoyment.
中文關鍵詞 再刷、再購、再觀看、享樂感、情緒管理理論、情緒動機
英文關鍵詞 re-watching, repurchase, enjoyment, mood management theory, emotional motivation
發表日期 2018/07/01
授權狀況 已授權
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