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篇名 社交媒體中食品安全風險溝通與資訊行為研究
A Study of Food Safety Risk Communication and Information Behavior with Social Media
作者 胡逸翮 岳修平
中文摘要
本研究採用內容分析法探討了 2016 年中國兩起重大食品安全事件在新浪微博上
的 1303 則貼文。結果顯示,民眾使用微博進行風險溝通具有良好互動性、 且充分
利用多媒體,但也存在著參與主體及消息來源單一、主題廣度不足、科學傳播匱乏、
負面情緒主導及資訊品質不一等問題。此外,本研究發現兩事件性質不盡相同,官
方處理方式也大有不同,因此在民眾利用社交媒體進行風險傳播行為之表現亦有差

異,值得後續研究以及相關實務單位參考。 

英文摘要

 This study aims to investigate the role of social media in food safety risk

communication. Taking two major crisis events happened in 2016 in China, this
study adopted content analysis method to analyze the information related to
these two events and public use behavior on the “Sina Weibo”. In sum, 1303 posts
were analyzed; this study found that although risk communication in Weibo has
been proved highly interactive and make full use of multimedia, the application
of social media still has adverse respects such as unbalanced participation, single
information source, scarcity of science communication, vast negative emotion
expression and variety information quality. Furthermore, the findings shown that
due to the difference of the two events, the government presented different risk
management strategies, and resulting in differences between how public used
social media for risk communication. The study recommended future researches to
look into this phenomenon and provided suggestions for practice.
中文關鍵詞 社交媒體、風險溝通、食品安全、內容分析、微博
英文關鍵詞 Social Media, Risk Communication, Food Safety, Content Analysis, Microblog
發表日期 2018/07/01
授權狀況 已授權
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