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篇名 政府與新聞媒體的危機溝通建構: 電力供應危機事件的分析
Government and News Media’s Construction of Crisis Communication Analyzing Crisis Issues of Power Supply
作者 徐也翔
中文摘要

 2017 年7 月,台灣面臨夏季供電不足危機。政府與國營事業扮演危機傳遞與溝

通重要的角色。本研究採用論述分析相關報導,探討新聞媒體及政府、國營事業官
方新聞稿如何建構「電力供應危機」事件的危機論述。
本研究結果發現,新聞報導中國營事業論述強調短期立即處理、解決發生的危機;
政府危機論述則著重長期危機處理,並未立基於合法性。國營事業高危機論述與政
府低危機論述,可能顯示兩者對於危機評估的角度不同,或是與組織定位與屬性不
同有關。媒體報導與官方新聞稿除了告知民眾危機事件發展的現況,應該注重後續
因應作為,才有助於危機溝通。
英文摘要

 In July 2017, Taiwan faced a crisis of insufficient power supply in summer. Government and

state-owned enterprises play an important role in crisis transmission and communication.
This study exams how the major four news websites, Taiwan government, Taiwan Power
Company and Chinese Petroleum Corporation (CPC) constructed and communicated crisis of
power supply.
The study found that the state-owned enterprises emphasized short-term immediate
treatment and solve the crisis that happened, whereas government officials highlighted longterm
crisis management. These contrasting approaches might be due to the differences in the
perspectives on crisis management or the differences between the organizational positioning
and attributes. In addition to informing the public about the development of the crisis events,
the media coverage and official press release should focus on follow-up response to facilitate
crisis communication.
中文關鍵詞 危機溝通、供電危機、815 全台大停電、論述分析、國營事業
英文關鍵詞 Crisis Communication, Crisis of Power Supply, Discourse Analysis, State-owned Enterprises
發表日期 2018/07/01
授權狀況 已授權
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