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篇名 中央、春節與晚會,政治、民俗與狂歡—淺析央視 春晚36 年的政治情懷
An Elementary Analysis on CCTV Chinese Spring Festival Gala—the Trinity of Politics, Folkways and Carnival
作者 莊楚君
中文摘要

 1983 年除夕夜首次出現了一種新年俗,為團圓夜的和樂家庭們提供了一種

嶄新的文化追求,這就是中央電視臺春節聯歡晚會。36 年來,作為一個「非常
規」的文本,央視春晚這臺晚會並不僅僅是一場歡樂的全民狂歡,更具有一層政
治色彩。本研究通過對36 年春晚的框架淺析,發現央視春晚有一套特殊的表面變
化本質不變、小點可變大方針不可變的策略,其以春節打造氛圍、聯歡作為表面信
號,以打造更穩定牢固的大型的國族主義敘事。
英文摘要

 The CCTV Chinese Spring Gala is a new taste of Chinese New Year from the new

year’s eve of 1983 in China, it provides Chinese families a new way to enjoy Chinese
culture. As a unique communication case, the CCTV Chinese Spring Gala is always
play a role as a political speaker for Chinese government during the past 36 years.
This research is based on 36 year’s outer frame of this gala, and it found that this
gala has its’ own strategy to act its role, it performs a tactic that change it’s surface
performance and several small points, to protect it’s stable essence. The CCTV
Chinese Spring Gala uses a name as ‘spring’ to create a totally exciting environment
and also cover places from countrywide to make everyone like welcomed, all what
it does is for the deeper ambition to tell a story of nationalism.
中文關鍵詞 央視春晚春節聯歡國族主義
英文關鍵詞 CCTV, Spring Festival, Gala, Nationalism, China
發表日期 2018/07/01
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全文下載 中央、春節與晚會,政治、民俗與狂歡—淺析央視 春晚36 年的政治情懷