The CCTV Chinese Spring Gala is a new taste of Chinese New Year from the new
year’s eve of 1983 in China, it provides Chinese families a new way to enjoy Chinese
culture. As a unique communication case, the CCTV Chinese Spring Gala is always
play a role as a political speaker for Chinese government during the past 36 years.
This research is based on 36 year’s outer frame of this gala, and it found that this
gala has its’ own strategy to act its role, it performs a tactic that change it’s surface
performance and several small points, to protect it’s stable essence. The CCTV
Chinese Spring Gala uses a name as ‘spring’ to create a totally exciting environment
and also cover places from countrywide to make everyone like welcomed, all what
it does is for the deeper ambition to tell a story of nationalism.