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篇名 國際媒體經濟與管理之後設研究:1988-2016
A Meta-Research of Media Economics and Management: 1988-2016
作者 黃靜蓉
中文摘要

 媒體經濟與管理是傳播學門一個新興的研究領域,在全球的學者人數不多且分散

各校,但隨著媒體全球化、數位匯流、閱聽眾分化,以經濟與管理視野看待 媒體
產業發展只會更形重要,因此本研究企圖以 Journal of Media Economics、 International
Journal of Media Management 以及 Journal of Media Business Studies,三本國際媒體經濟
管理領域重要的期刊,從創刊至今,探討媒體經濟管理領域之研究累計與變化,包
括作者資料、產業特徵、理論框架、研究方法、資料處理等面向,企圖以量化、後
設研究的方式,帶領台灣學者了解歷年來國際媒體經濟管理研究成果之樣貌。
關鍵字:媒體經濟、媒體管理、後設研究
英文摘要

 Media economics and management is a young discipline and scholars in the

field were widely dispersed geographically. Due to the new information and
communication technology, increasing globalization as well as the changing
behavior of audience, a specific application of economic and managerial laws
and theories to media industries and firms become crucial. The study focuses on
a synoptic analysis concerning research in media economics and management
pointing out its current state and future areas of research. 843 articles from Journal
of Media Economics, International Journal of Media Management, and Journal of
Media Business Studies from 1988-2016 were analyzed according to background of
the author, industry studied, theoretical base, methods, statistics, etc. In addition,
the study meta-analyzed studies of media concentration to understand the causes
of differences in the global media markets.
中文關鍵詞 媒體經濟、媒體管理、後設研究
英文關鍵詞 media economics, media management, meta-research
發表日期 2018/07/02
授權狀況 已授權
全文下載 國際媒體經濟與管理之後設研究:1988-2016