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篇名 科學議題資訊圖像對閱聽人之影響
The Impact of Science Issue Infographics on the Audience
作者 黃子芸 黃惠萍
中文摘要

 資訊科技的進步與閱聽人生活型態的改變,使資訊的呈現不再限於單一型式,科

學議題的訊息也不限於文字或圖像,而可包含聲音和互動點擊,以協助閱聽人瞭解
議題或事件的脈絡。本研究將資訊圖像的呈現,分為靜態式、動態式與互動式三種
型態,並採用實驗法探討科學議題以不同的資訊圖像呈現時,對閱聽人閱讀經驗與
閱讀理解的影響。本研究以基改作物為主題,設計四種型態的文本,含控制組的純
文字及三組實驗組的資訊圖像,再比較四組受試者對文本的整體評價及對內容主題
的瞭解情形。本研究招募大學以上學生計 840 位參與線上實驗。研究發現,靜態
式和動態式資訊圖像給予閱聽人較佳的閱讀經驗,純文字和互動式資訊圖像則較能
提升閱聽人的閱讀理解。這指出,當科學議題以視覺圖像或聲音影像呈現時,確實
對閱聽人較具吸引力,但欲提高閱聽人對文本主題的理解,仍需借重文字及互動式
介面的設計。本研究結果可應用於科學議題的資訊呈現,協助公眾瞭解科學知識。
英文摘要

 Along with the development of information technology and changes of people’s lifestyle, infographics

and science issues are no longer confined to words and pictures, but containing sounds and interactive
clicks to help the audience comprehend issues or events. To understand this phenomenon, this study
conducts an online experiment to compare the impact of different types of infographics, including
static, motion and interactive, as well as text-only version on the audience. This study uses GMO as a
topic to produce science issues texts. Subjects for the web-based experiment are universtiy students.
In total, 840 students participate in the experiment. Results show that those who read static and
motion infographics have better reading experience than others, but those who read text only and
interactive infographic have better reading comprehension than others. Overall, the findings suggest
that science issues infographics including pictures and voices are more appealing to the audience, but
text only and interactive infographic are still important for the audience to comprehend the content.
Results from this study can be applied to the presentation of science issues to help promote public
understanding of science.
中文關鍵詞 多媒體學習認知理論、科學議題、資訊圖像、閱讀理解、閱讀經驗
英文關鍵詞 cognitive theory of multimedia learning, science issues, infographics, reading comprehension, reading experience
發表日期 2018/07/02
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