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篇名 大稻埕的小藝埕:新聞工作者之社會企業創業意圖
The Art Yard at Dadaocheng: Social Entrepreneurial Intention of a Journalist
作者 劉惠卿 梁朝雲
中文摘要

 本研究以臺北市大稻埕之小藝埕做為個案研究對象,探討新聞工作者之社會企業

創業意圖的緣起、優勢、劣勢,以及影響該意圖的因素。研究結果發現,接受過新
聞工作錘鍊的社會企業創辦人,其溝通表達與協調能力,尤為突出。而創辦人從新
聞工作成功引入創業基地的是:熱情的態度、深蘊的社會責任,以及自律自若的工
作效能。其敏銳的創業警覺性來自做中學及在職進修。在創立社會企業時,新聞工
作所累積的社會資本並未成為主要的支持來源。
英文摘要

 The Art Yard at Dadaocheng, Taipei was adopted as a case study. We performed an

in-depth study into the founder of this organisation, who is a former television
reporter, the origin of her social entrepreneurial intention, and the advantages
and disadvantages of her journalistic background in initiating a social enterprise.
We carried out an investigation of the influential factors of social entrepreneurial
intention. The results revealed that the founder exhibits prominent communication
and coordination capabilities due to her professional journalistic experience. In
addition, the founder successfully applied her passionate attitude, deep sense of
social responsibility, and self-regulatory work efficiency to this entrepreneurial
activity. Accordingly, her keen entrepreneurial alertness was derived from an inservice
education and was inspired through action. The social capitals accumulated
during her career in journalism did not become the main source of support when
establishing this social enterprise.
中文關鍵詞 大稻埕、小藝埕、社會企業、新聞工作者、創業意圖
英文關鍵詞 Dadaocheng, The Art Yard, Social enterprise, Journalist, Entrepreneurial intention
發表日期 2018/07/02
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