2019年年會論文 -建立跨媒體新聞學之分析架構
篇名
建立跨媒體新聞學之分析架構
Establish an analytical framework for transmedia journalism
作者
陳雅惠
yahui
中文摘要

在當今多管道、多畫面、永遠線上的時代來臨了,進而出現了一種新的 跨媒體說故事的方式,乃是一種利用電視、電影、漫畫、視頻遊戲和社交媒 體等多種媒體管道的敘事方式。過去研究者一直都較注重虛構文類,包括小 說、遊戲與電影,反而較少將事實性故事如新聞納入考量。而在傳播領域中 較關注跨媒體現象的就是廣告與行銷,如何將內容傳送到更多平台以發揮最 大效益。從新聞敘事來看,一直較少直接碰觸跨媒體敘事的範疇,這給了本 文一個新的思考契機。本文主張提出以擴張及濃縮敘事分析策略以及納入閱 聽人參與互動的架構,由說故事者在面對多媒材、多平台、跨媒體等數位工 具圍繞的時代,幫助閱聽人在片段與碎裂化的液態新聞環境中,重新把現實 社會的真實性故事縫合進個人生命經驗中成為有一意義的整體,這將是未來 跨媒體新聞學的最終極關懷。


關鍵詞:跨媒體新聞、跨媒體說故事、新聞敘事、新聞設計、沉浸新聞學、新聞遊戲 

英文摘要

In today's era of multi-platform, multi-screen, and always-on, there has been a new way of transmedia storytelling, a narrative way of using various media channels such as TV, movies, comics, video games and social media. In the past, researchers have always paid more attention to fictional genres, including novels, games, and movies. Instead, they have considered factual stories such as news less. In the field of communication, the focus on transmedia phenomenon is advertising and marketing, how to transfer content to more platforms to maximize the benefits. From the perspective of news narrative, it has been less likely to directly touch the scope of transmedia narrative, which gives the project a new opportunity to think. In this article, it faced with the era of multi-modes, multi-platforms, transmedia and other digital tools, how can storytellers help readers re-realize the reality in the fragmented and fragmented liquid news environment? Factual story stitching into personal life experience becomes a whole meaning? Especially for news narrators, how to create a better story experience through multi-modes, multi-platforms and transmedia will be the ultimate concern of this research.

Keywords: Transmedia journalism, transmedia storytelling, news narrative, news design, immersive journalism, news games  

中文關鍵詞
跨媒體新聞、跨媒體說故事、新聞敘事、新聞設計、沉浸新聞學、新聞遊戲
英文關鍵詞
Transmedia journalism, transmedia storytelling, news narrative, news design, immersive journalism, news games
發表日期
2019/06/28
授權狀況
已授權