2020年年會論文 -厭世貼文才能撫慰人心?以失諧理論檢視幽默貼文對情緒和分享意願的影響
篇名
厭世貼文才能撫慰人心?以失諧理論檢視幽默貼文對情緒和分享意願的影響
Only misanthropic posts can comfort people? To examine the impact of humorous posts to emotions and sharing intention based on the incongruity theory
作者
吳亭樺
Ting Hua Wu
中文摘要

人生好難成了近年來許多年輕人的共同心聲,究竟社群媒體上的厭世貼文以及雞湯文,哪一個才能真正撫慰人心?本文以失諧理論檢視幽默貼文,並採用實驗法以貼文作為喚醒幽默感知之刺激物,探討其對情緒、焦慮和分享意願的影響。研究結果發現,負向情緒且上下文不一致的貼文能帶來最高的幽默感知,且對正向情緒以及分享意願均具有正相關。未來在實務上可作為健康傳播中增加病患正向情緒以及社群媒體小編在經營粉絲專頁時的參考。

英文摘要

It is common for young people to think that life is hard nowadays and here comes the question: is it misanthropic posts or Chicken Soup for the Soul that could really comfort people? This essay examines humorous posts based on the theory of dissonance, and uses posts as stimuli to awaken the sense of humor based on experimentation method to explore their effects on emotions, anxiety, and the willingness to share.
According to the experiment, posts contain negative emotions or inconsistent contexts bring the highest perception of humor and have a positive correlation with positive emotions and willingness to share. In the future, it can be used as a reference for increasing the positive emotions of patients in health communication and for social media editors when operating fan pages.

中文關鍵詞
分享意願、正向情緒、失諧理論、幽默、厭世
英文關鍵詞
sharing intention, positive emotions incongruity theory, misanthropy, humor
發表日期
2020/06/18
授權狀況
未授權