國軍一直以來以「保衛國家、愛護人民」為主要的目標，以往國家遇到 重大災難時皆會第一時間出動救援，但隨著兵役制度的轉型，國軍目前以全 志願役官兵為主，為了解官兵對於國軍在對社會付出時的看法，本研究以 「陸戰隊協助屏東地區採收洋蔥」報導為主，從框架效果的觀點切入，探討 其對於國軍社會責任、外部聲望感知、離退職傾向之間關係。本研究使用準 實驗法進行資料收集，採2（框架：正面/負面）X 3（框架：診斷/預測/動機）組間實驗設計（N = 300）。研究結果顯示，框架效果對官兵的國軍社會責任感知及外部聲望感知沒有顯著的影響，但外部聲望感知對國軍社會責任感知與官兵離退職傾向有顯著的中介效果。  

The national army has always taken “defending the country and protecting the people” as its main goal. In the past, when the country encountered major disasters, it would immediately dispatch rescues. However, with the transformation of the military service system, the national army currently focuses on all volunteer officers and soldiers. In order to understand the officers and soldiers' views on the national army's contribution to society, this research focuses on the report of “Marine Corps Assisting Pingtung Region to Harvest Onions”, and it cuts from the perspective of the framework effect to explore its social responsibility and external The relationship between perception of prestige and resignation tendency. In this study, quasi-experimental methods were used for data collection, and 2 (frame: positive / negative) X 3 (frame: diagnosis / prediction / motivation) intergroup experimental design (N = 300). The research results show that the frame effect has no significant effect on the perception of social responsibility and external prestige of officers and soldiers, but the perception of external reputation has a significant mediating effect on the perception of social responsibility and resignation of officers and soldiers.