2020年年會論文 -網生代彩虹屁:愛你我就誇誇你——鎮魂女孩的粉絲圈層研究
篇名
網生代彩虹屁:愛你我就誇誇你——鎮魂女孩的粉絲圈層研究
Internet Generation
作者
毛占瀟 蘇婷 陳天昂
Sunny Ting Su CHENTIANANG
中文摘要

本研究從網路青年次文化、網路模因與新媒介賦權之理論觀點出發,試圖扣問:網生代對偶像吹彩虹屁行為的意涵和行為樣態為何?這種行為是否經歷與其他文化的重構與溝通?重構與溝通的過程又是如何?本研究最終募集到符合條件的「鎮魂女孩」十位,並歸納總結出輿論領袖引導下的自發性行為及趨新狀態下的從眾行為兩種行為樣態,同時發現受訪者對主流意識形態存在懷疑和不信任,但對此並不進行抵抗,而是採取消極從容的態度。

英文摘要

From the perspective of the theory of Internet Youth Subculture, Internet Meme and New Media Empowerment, this study tries to ask: what is the meaning and behavior of Internet generation blowing rainbow farts to their idols? Whether this behavior reconstructs and communicates with other cultures? What about the refactoring and communication process? Ten "Zhenhun girls" were recruited for the study. Through sorting out the interview content, two kinds of behavior patterns were summarized: spontaneous behavior under opinion leaders and herd behavior follow new things. The study also found that respondents were suspicious and distrustful of mainstream ideology, but instead of resisting it, they took a passive calm attitude. 

中文關鍵詞
彩虹屁、新媒介賦權、網生代、網路青年次文化、網路模因、鎮魂女孩
英文關鍵詞
Rainbow fart, New Media Empowerment, Internet Generation, Internet Youth Subculture, Internet Meme, Zhenhun girls
發表日期
2020/06/18
授權狀況
未授權