2020年年會論文 -大傳系學生對學習環境滿意度影響要素之分類研究:Tetraclasse模式之應用
篇名
大傳系學生對學習環境滿意度影響要素之分類研究:Tetraclasse模式之應用
The Application of the Tetraclasse Model to the Study of Mass Communication Majored Student
作者
余國強
Vinnie Guo-Chiang Yu
中文摘要

本研究應用行銷管理領域中針對「顧客滿意度」進行分析的Tetraclasse模式,以大傳系學生為主要研究對象,檢視他們對影響校園學習環境滿意度相關要素的態度與看法。校方與系所可根據研究結果顯示的「關鍵型」、「加分型」、「基本型」以及「次要型」等四種類型要素影響學習環境滿意度的特性,作為爾後改善教學環境與設備、學習資源提供、校園環境以及行政資源府正的參考,希望能藉由提升校園學習環境滿意度,增進學生學習成效。 

英文摘要

This research attempts to apply the Tetraclasse model, which has been adopting to analyze service elements of customer satisfaction in the fields of business marketing and management, to study mass communication-majored students’ attitudes towards learning environment satisfaction. The service elements related to learning environment satisfaction can be categorized into groups of key elements, plus elements, basic elements, and secondary elements respectively. By reviewing the results of this study, school administrations and academic departments can improve students’ learning environment in order to enhance students’ learning efficiency.
 

中文關鍵詞
學習環境、學習成效、教學資源、Tetraclasse模式、顧客滿意度
英文關鍵詞
learning environment, learning efficiency, teaching resource, Tetraclasse model, customer satisfaction
發表日期
2020/06/19
授權狀況
未授權