McManus once came out the concept- ’the Market-driven Jounalsim ’, stating that news meidium might sacrifice the quality of news under the pressure of the Market, however, there isn’t any analysis following to discuss further how the news professionslism to be influenced. Therefore, this article adopts the frameworks of the Market-driven Journalism to study in Product Placement in Taiwan ’s news, but emphasizes which the influences has on the news professionalism as well. Through data collected from in-depth interview, the article clarifies the differences in production between Product Placement and the ordinary news, and tries to offer an overview on the influenced news professionalsim. At the end, it discusses how to slove the media crisis brought by the Market while the news professionalism just could not work out well by itself under the Market-driven Journalism.