Based on the situational crisis communication theory, this study
analyzes whether the types and sources of political propaganda have an
impact on the reputation of a political party and political trust. The results
show that there is an interaction between propaganda sources and party
identity, which has a significant impact on the perception of crisis
responsibility and the reputation of a political party. When the public's
position is consistent with that of political propaganda, negative
propaganda can help to improve the party's reputation. However, for
neutral voters, positive propaganda can effectively enhance the reputation
of political parties. While political trust is only significantly related to
party identity.