從「播報」到「互動」：社群直播裡電視新聞工作者之轉變
From "Broadcast" to "Interactive": The Transformation of TV News Anchors in Social Media Live Streaming

黃采瑛、徐也翔

當新聞產業迎來社群直播的興起，傳統的新聞呈現方式已無法滿足閱聽 眾，科技的日新月異亦加速了新聞的轉變，新聞產業面臨了轉型的挑戰，開始 重視「社群直播」的使用，越來越多新聞業界高層要求新聞工作者學習社群直 播工具，對於會使用社群直播工具及懂得應用社群直播的人才需求也不斷高 漲。 本研究以文本分析探究電視新聞臺新聞工作者的社群直播策略，其次以文 本分析的初步結果進行深度訪談，探究社群直播對於電視新聞工作者在新聞產 製及與觀眾互動方面，所產生的影響。

When the news industry ushered in the rise of social media live streaming, the traditional ways of presenting news can no longer satisfy the audience. The rapid development of technology has also accelerated the transformation of news. The news industries are facing the challenge of transformation and has begun to put emphasis on the use of "social media live streaming". More and more TV news stations require the journalists to learn to use social media live streaming, and the demand for talents who can use the tools and understand the application of social media live streaming is also increasing. This research uses textual analysis to explore the strategies of TV news station journalists’ social media live streaming, and then conducts in-depth interviews with the preliminary results of the textual analysis to explore the impact of social media live streaming on TV journalists in news production and the interaction with the audiences.

社群媒體直播、直播、電視新聞、新聞工作、新聞專業

social media live streaming, live streaming, TV news, journalists, news professionalism

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從「播報」到「互動」：社群直播裡電視新聞工作者之轉變